JavaZone 2010 - How we blew our shot at beating Spotify, spending two metric truckloads of cash doing it
For every successful start-up, there are a bunch of others who did not make it. This is an experience report from one of those companies which did not make it. We set out to become the number one social music experience on the planet.
Usually you only hear the amazing stories about how magic happened and a success was created. You seldom get a chance to hear how you can accomplish failure and maybe you learn enough that you end up holding a similar talk.
Espen Dalløkken
Espen Dalløkken have been working in the software development industry since 1998 working for companies such as Razorfish, Bekk Consulting and Fast. In addition he has been CTO of music start-up Ezmo and manager at Open AdExchange. Experience with Java and .Net platforms combined with years of experience with web technologies.
Espen is a follower of an agile approach to software development and a dedicated student of the art of Lean Software Development. He also cut's his own hair and showers regularly.
http://dallokken.com/espen/
